
Common Name: Purple Coneflower
Echinacea ‘PowWow White’ — commonly called PowWow White Coneflower — is a compact, long-blooming perennial valued for its large, pure white flowers with prominent golden-orange cones that appear from early summer into fall. Dark green, slightly coarse foliage forms a neat, well-branched clump and remains attractive through the season, sometimes developing muted tones in fall. Its sturdy, upright habit and excellent branching provide heavy bloom coverage, making it ideal for borders and pollinator plantings.
Mature Size:
Width: 12–18 in
Height: 18–24 in
USDA Zones: 4a–9b
Light: Full sun
Soil: Well-drained soils; tolerant of poor, sandy, or rocky conditions
Water: Low to moderate; drought tolerant once established
Wildlife: Attracts bees, butterflies, and songbirds (seed heads)
Features & Landscape Uses:
Form: Compact, upright, clump-forming perennial with strong, branching stems
Excellent for borders, mass plantings, containers, and pollinator gardens
Heavy flowering and clean habit make it a reliable performer
Long bloom period provides consistent summer color
Deer resistant and low maintenance
Maintenance:
Deadhead to extend blooming or leave seed heads for winter interest
Cut back in late fall or early spring
Divide clumps every few years if needed
| Plant Type: | Perennial |
| Width: | 12-18" |
| Height: | 18-24'' |
| Fragrant: | Not verified |
| Fruit: | Not verified |
| Zone: | 4–8 |
| Deer Resistant: | Yes |
| Salt Tolerant: | Not verified |
| Drought Tolerant: | No |
| Attract: | Butterflies, Bees, Birds |
| Exposure: | Partial Shade |
| Bloom Time: | Early Summer, Summer, Late Summer, Early Fall, Fall |
| Landscape/Use: | Container, Mass Planting, Accent Plant |
| Shape: | Clumping |
| Soil Type | Sandy, Well Drained |
| Flower Color: | Yellow, White |