
Common Name: Eastern Purple Coneflower
Echinacea ‘PowWow Wildberry’ — commonly called PowWow Wildberry Coneflower — is a compact, long-blooming perennial valued for its large, vibrant rose-pink flowers with prominent orange cones that appear from early summer into fall. Dark green, slightly coarse foliage forms a neat, well-branched clump and remains attractive through the season, sometimes developing muted tones in fall. Its sturdy, upright habit and excellent branching produce abundant blooms, making it ideal for borders and pollinator plantings.
Mature Size:
Width: 12–18 in
Height: 18–24 in
USDA Zones: 4a–9b
Light: Full sun
Soil: Well-drained soils; tolerant of poor, sandy, or rocky conditions
Water: Low to moderate; drought tolerant once established
Wildlife: Attracts bees, butterflies, and songbirds (seed heads)
Features & Landscape Uses:
Form: Compact, upright, clump-forming perennial with strong, branching stems
Excellent for borders, mass plantings, containers, and pollinator gardens
Heavy flowering and vibrant color provide strong summer impact
Long bloom period ensures continuous color
Deer resistant and low maintenance
Maintenance:
Deadhead to extend blooming or leave seed heads for winter interest
Cut back in late fall or early spring
Divide clumps every few years if needed
| Plant Type: | Perennial, Semi Evergreen |
| Width: | 12-18" |
| Height: | 18-24'' |
| Fragrant: | Not verified |
| Fruit: | Not verified |
| Growth Rate | Fast |
| Zone: | 4–9 |
| Deer Resistant: | Yes |
| Salt Tolerant: | Not verified |
| Drought Tolerant: | No |
| Attract: | Butterflies |
| Exposure: | Full Sun |
| Bloom Time: | Early Summer, Summer, Late Summer, Early Fall |
| Shape: | Upright, Compact |
| Soil Type | Sandy, Well Drained |
| Flower Color: | Pink, Rose |
| Leaf Color: | Green |
| Fall Color: | Dark Green, Green, Brown |