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Callicarpa dichotoma 'Issai'

Common Name: Issai Purple Beautyberry

A compact, spreading beautyberry valued for its heavy fruit set and showy fall color. Slender, arching branches carry small pink flowers in summer, followed by abundant clusters of bright violet-purple berries that line the stems in fall, creating dramatic ornamental impact.

Growth is open yet graceful, forming a low, mounding shrub that is especially effective when allowed to naturalize.

Growing Conditions

Light: Full sun to part shade (best fruiting in full sun)

Soil: Moist, well-drained; adaptable to a wide range of soil types

Water: Average once established

Cold Hardiness: Good winter tolerance; berries form on new wood

Hardiness

USDA Zones: 5a–8b

Mature Size

Height: 4–6 ft

Width: 5–6 ft

Features

Abundant purple berries in fall

Graceful, arching growth habit

Reliable fruiting without a pollinator

Good fall interest and wildlife value

Landscape Uses

Mixed shrub borders

Mass plantings and naturalized areas

Woodland edges

Accent shrub for fall and winter interest

Why Growers Choose It

Heavy berry production on a compact plant

Self-fertile selection

Excellent substitute for larger beautyberry cultivars

Plant Type:	Flowering Shrub
Width:	5-6'
Height:	5'-6'
Fragrant:	Yes
Fruit:	Yes
Growth Rate	Moderate
Zone:	5–8
Deer Resistant:	Yes
Salt Tolerant:	Not verified
Drought Tolerant:	No
Exposure:	Full Sun, Partial Shade
Bloom Time:	Late Summer, Early Fall
Bark Type:	Smooth
Landscape/Use:	Foundation
Shape:	Low Mounding, Mounded
Soil Type	Loamy, Heavy, Sandy well-drained
Flower Color:	Pink
Leaf Color:	Green
Fall Color:	Yellow Green